The trend | The importance of enterprises with inventory management system to do anti-counterfeiting traceability
Oct 27, 2020
Traceability is the current development trend
Currently there are many enterprises will use the inventory management system
to do anti-counterfeiting traceability
In terms of its importance and necessity
Consumers are the key link
Principle of Anti-counterfeiting and Traceability
Enterprises need to enter in the background, after anti-counterfeiting, product information into the product quality traceability system, such as origin, production batch, production date, basic product information and the city to be sent to.
The labels have been entered into the product quality traceability system by scanning gun and eventually the enterprise can sell them from the warehouse. When consumers scan the anti-counterfeiting labels, they can see the basic information of the products previously entered by the enterprise in order to buy with confidence.
(retail store barcode reader)
Enterprises use the inventory management system to do anti-counterfeiting traceability, the most direct point is the quality of the product, to promote quality products and services to consumers, the establishment of product quality traceability system.
Role for business
What do consumers care about most? Of course, after receiving the product, you can scan your phone to learn about the product and find out as much information as possible.
For example, agricultural products: which province, city, county or village is the place of origin, whether it has non-polluting, organic and green certifications, whether it has a quality inspection report, a specific ripening cycle, how many types of pesticides have been used what fertilizers have been applied, what has been done by the company, and so on.
(Use Android 14 Industrial Handheld Terminal)
QR codes for product traceability can inform consumers of these results. In addition to letting consumers know about the products they are purchasing, they can also let them know that they are counterfeits. They have more confidence in the product and a better impression of the brand.
Six values of anti-counterfeiting and traceability
Anti-fake Search
Support QR code anti-counterfeiting method, consumers' cell phones scan the QR code of the product package in order to display the authenticity query result.
Anti-flagging
Anti-evasion management is possible. The back-office system can clearly understand the cargo information, locate the terminal and control the enterprise.
Information management
Realize basic product batch management, product warehousing management, multifunctional functions of a system.
QR code marketing
Create a holistic shopping center and support interactive features such as cash bonuses, carousels and coupon issuance, thus making marketing more flexible.
Big data analytics
Create a consumer database by purchasing and scanning code behavior, and conduct targeted marketing by analyzing consumer behavior and market conditions.
Enterprises use inventory management system for traceability and anti-counterfeiting
It is the trend and consumer demand at the same time the market and enterprises are not limited to this single aspect of this demand.
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